In a world where every place has been walked on, seen and discovered, UNIT9 and Amsterdam based agency, Super Heroes, focused on the details to make their new campaign for LG’s hidden world interactive website.
How it works:
A simple but strong narrative structure, LG Hidden Worlds, designed to promote LG’s new premium quality display, is an interactive site which pitches the user as a digital explorer.
The quest begins with the introduction of the young author who has been asked to interview her exploration idol. Lost in her surroundings, and keen to explore the Doctor’s living space, she becomes mesmerized by the images on his television. Reaching out, she is sucked into a parallel world seen on his screen.
Citing his frustrations, at it happening again, the Doctor challenges users to help him find the lost interviewer.